The worst giveaway of all time …

Jon Wertheim, my good friend, former Sports Illustrated colleague and one of the best writers I know, excitedly said to me today, “Do you want to see the worst giveaway ever?”

Sure, I replied.

So he forwarded me this:

Just so I get this straight: In an age where their industry is crumbling, the good folk at Jet Blue will allow you to wake up early on a Saturday morning for the privilege of, uh, waiting on a line at one of the world’s worst airports to see if, ahem, the line works? And, as a reward, they won’t charge you for parking (and provide lunch)?

Either Jet Blue thinks we’re morons—or we’re morons.