Jon Wertheim, my good friend, former Sports Illustrated colleague and one of the best writers I know, excitedly said to me today, “Do you want to see the worst giveaway ever?”
Sure, I replied.
So he forwarded me this:
Just so I get this straight: In an age where their industry is crumbling, the good folk at Jet Blue will allow you to wake up early on a Saturday morning for the privilege of, uh, waiting on a line at one of the world’s worst airports to see if, ahem, the line works? And, as a reward, they won’t charge you for parking (and provide lunch)?
Either Jet Blue thinks we’re morons—or we’re morons.
And what do you think the odds are:
– They’ll lose your baggage.
– Your flight will be late.
– They’ll run out of water.
And don’t you think it’s ominous they say “you will not…leave the building during the trial run.” Even if you want to!
And with such brilliance, you have to wonder why the airline industry is always in trouble.
I think people will do anything for a free lunch.