When I was a kid, I paid close attention to my father, who goes down as one of history’s greatest self promoters. As the owner of a small executive search firm, my dad was constantly on the search for media opportunities. So he’d do every possible thing—mass mailings, dictated business-advice tapes, a column in the local newspaper—to generate pub.

The end result? A feature in Inc. Magazine and a profile in Newsweek, quoted in the Wall Street Journal, New York Times, etc … etc. His belief was that, with the right prodding, success was there for the taking.

This is a long way of saying that today, midway through the Rays-Cardinals game in Jupiter, Florida, I left the stadium to place fliers for my new book in the windows of cars.

I’ve done this for all four of my books, and while it’s certainly something Stephen King and John Feinstein surely have never lowered themselves to, I dig the idea of organic marketing. Hence, I went from car to car to car for roughly an hour, lifting up a windshield wiper and plopping down the postcard. I kept looking out for my journalistic peers, hoping nobody would spot me in the act. But later I thought about it: Why be ashamed of working for your own product? Of not hiring some kid to do a task I can ably do sans help?

This book might sell 100 copies, it might sell 100,000 copies (please, dear God). But having worked so hard on the darn thing, I might as well give it my all …

8 thoughts on “Fliers”

  1. Jeff,

    When you post pictures like this, there is a way to make the image not mirror image backwards. Just go to edit and make sure auto flip new photos is checked. This is assuming and hoping you are using a mac. I just pre-ordered your clemens book. As a rare Met/Cowboy fan I enjoyed your 2 other books and I’m sure this one will be great too. I despise Clemens, but find him oddly fascinating. The Bonds book is on the horizon, but I need to know more about Roger the fraud first. Keep up the good work and fix those pictures!


  2. Just pre-ordered your new book. I could not put down Love Me, Hate Me or Boys Will Be Boys so I’m really looking forward to this one.

  3. Jeff, just wanted to say that I loved your books on the Cowboys and Mets and I’ll be picking up your other two as soon as finances allow. Also, keep up the appearances on the Jungle, you’re a great interview.

  4. Sweet, man. Looking forward to it. I think the only problem with this one and with the Bonds one is that while I loved learning about the ’86 Mets and the 90’s Cowboys, I’m not sure I want to spend a week or two with Barry Bonds and Roger Clemens. I’m looking forward to reading your work though..you’re one of the best storytellers in sports writing today. Any idea what your next book subject will be?

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