Coming October 2022: "The Last Folk Hero: The Life and Myth of Bo Jackson"

How to have a best-seller

I’ve been lucky enough to have two of my books make the New York Times best-seller’s list. So, every so often, people ask, “Jeff, how does one become a best seller?”

It’s a simple answer, really—positioning.

Positioning? you ask.

Yes, positioning.

Like so …

Step One:

Photo on 2009-12-03 at 14.32

Step Two:

Photo on 2009-12-03 at 14.33

Step Three:

Photo on 2009-12-03 at 14.34

I’m the man!