How to have a best-seller

I’ve been lucky enough to have two of my books make the New York Times best-seller’s list. So, every so often, people ask, “Jeff, how does one become a best seller?”

It’s a simple answer, really—positioning.

Positioning? you ask.

Yes, positioning.

Like so …

Step One:

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Step Two:

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Step Three:

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I’m the man!

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