Today’s SI.com column …

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… is on why the WNBA will never become anything more than a pleasant fringe league.

I hate to say it, because one of my good friends happens to be Angela Taylor, GM of the Washington Mystics. And, truth be told, I enjoy the WNBA.

But the demand just isn’t there, and no matter how hard the NBA tries to brainwash us all into thinking the WNBA is huge, it isn’t. It just isn’t.

Truth hurts.

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