JEFF PEARLMAN

Coming October 2022: "The Last Folk Hero: The Life and Myth of Bo Jackson"

What a commercial …

It’d be easy to slam this—and I’m sure many people will. But for my money, Nike has once again come up with one hell of a commercial. Granted, it all comes down to corporate greed and asking poor people to value sneakers over all else, but the commercial itself is brilliant.

Plus, there’s some truth to it. All the negatives shall pass, as soon as James plays well and smiles and scores some hoops. We move on from everything after enough time. And enough time has almost passed.