JEFF PEARLMAN

Coming October 2022: "The Last Folk Hero: The Life and Myth of Bo Jackson"

Michele Bachman’s excellent ad

A brilliant political advertisement from Michelle Bachman—and I’m not being sarcastic.

Right now, the criticism of Bachman (a very, very, very, very, very, very legitimate criticism) is that she’s a fucking crazy Tea Party nutjob. And, indeed, she is. There is nothing Bachman believes that I believe; probably not a single value we share. She is as far right as right can be—George W. Bush and George Wallace combined. I feel very safe in saying that, were we all living in the 1960s, Bachman would strongly oppose the Civil Rights Bill.

I digress. The ad works because:

A. It’s simple and on point.

B. It’s beautifully shot.

C. It makes this crazy witch sound sane and reasonable.

Hate to admit it, but nice work.