JEFF PEARLMAN

JEFF PEARLMAN

My Sweet Spot … promoting a book

I love writing books.

I love researching books.

Talking and talking and talking and talking—mmm, not my favorite endeavor. Obviously, it’s important. And I try my absolute best. But you’re pretty much answering the same 10 questions 150 times. It actually makes me appreciate the Derek Jeters of the world, who do this day after day after day.

Bottom line: I’m lucky people even care. So many books go ignored … gotta jump into the publicity and embrace it.

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