So the original idea for these Sweet Spots belongs to Chris Dessi, former Mahopac High School classmate and managing partner at Drive Action Digital. Chris advised me to “let people inside … show them the process.” Which, I’ve gotta say, has been a genuine blast. Pure fun.
Today’s Sweet Spot is, easily, the most fun of all. It concerns a topic near and dear to my heart—the music of Walter Payton.
In the 2 1/2 years I researched and wrote Sweetness, I was exposed to an insanely large amount of Walter Payton-related tunes. I mean, you’d be absolutely shocked how much is out there. Sadly, I didn’t get to use much of it in the book, even though I wanted to. Some things just don’t fit, sadly.
Hence, the above video.
I’d be remiss, for the record, were I to not mention Jarrett Payton, Walter’s oldest son, who has embarked on a hiphop career of his own. I don’t have the clips handy, by Google his name and skim around. Some extremely creative stuff.