The dumbest magazine cover

A friend alerted me to the newest issue of the University of Delaware’s alumni magazine, which features the cover headline TAKE NOTE: HOW TO LEAD LIKE A BLUE HEN.

And I would like to offer my own alternative headline: TAKE NOTE: HOW TO RUN AN ALUMNI MAGAZINE WHEN ONE OF YOUR GRADS JUST BECAME THE PRESIDENT OF THE UNITED STATES.

I mean, seriously. We’re Delaware, not Harvard. Or Yale. Or UCLA. Or Notre Dame. We’ve got Joe Flacco and Rich Gannon, Chris Christie and Steve Schmidt. So when someone from the University of Delaware wins the presidency, and you’re trying to convince people of your school’s gravitas … maybe, just maybe, don’t relegate the news to Page 7.

Yes, Page 7. Of the University of Delaware alumni magazine.

Page 7.

Not Page 1 or 2 or 3 or 4.

Page 7.

There are questions, of course. Did the heated political climate cause an editor to say—”Yeah, we probably need to run something, but let’s bury it inside”? Did the issue close a few days pre-election, and an editor said, “We have to reserve space for this”? Did aliens invade the alumni magazine’s offices and harvest eggs inside the brains of decision makers? Is leading like a Blue Hen more important that one might imagine?

So many questions.

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